Ittiam Systems, a pioneer in delivering technologies for the Online Video solutions segment, has launched its cloud service - farmOTT - for content owners and enterprises to manage their video online.

This service incorporates the latest video compression technology HEVC (High Efficiency Video Coding also known as H.265).

With content becoming the primary focus of emerging workflows, Ittiam is committed to develop and deliver end-to-end workflows that enable Media Enterprises to leverage the power of the Cloud and the video processing expertise that Ittiam is renowned for over the years.

farmOTT focuses on Quality of Experience, with technology differentiation coming from the gains of HEVC encoding, Ittiam being among the first companies worldwide to offer that technology on the Cloud. farmOTT services are designed for the content owner looking to improve monetization by delivering it anytime and anywhere, Enterprise customers seeking to leverage the power of the Cloud to trade-off between capital and operating investments, and Operators looking to improve efficiencies in the network and realize a tangible value through a compelling workflow.

"Cloud-enabled Transcode is a logical step for us in marrying our core technology strength with the newer delivery models and adapting to increasing media workflows managed on the cloud", said Srini Rajam, Chairman and CEO of Ittiam Systems.