Nokia announced that DVLUP, its rewards program for Windows Phone developers, is now available in more than 20 countries globally. Among the 20 countries, DVLUP will also be available in India starting Wednesday.

Designed to confront the industry-wide challenge of app discoverability, DVLUP empowers developers to increase the visibility and success of their applications.

“Nokia’s DVLUP program puts developers in the driver’s seat, providing them with a clear path to get their app featured in app discovery and marketing channels,” said Chanse Arrington, Global Head of Developer Business Tools at Nokia.

DVLUP, available as a pilot program in the United States and Canada since November 2012, now introduces a more interactive, intuitive user experience with feature consistency across mobile, tablet and desktop platforms to the global marketplace.

Developers can create, book and manage their own application promotion and marketing campaigns built through participation in DVLUP. This represents an industry first, as most application stores leverage algorithms to control promotional efforts.