HTC which is aiming for 15 per cent market share in India on Wednesday launched   Desire 500 for Rs. 24,290.  HTC Desire 500 was unveiled in Taiwan in July.
 
The mid-range smartphone which would be available in the retail stores form Wednesday (October 9) appeared on online retailers like Snapdeal and Flipkart few days back.
 
The device with a 4.3-inch WVGA (480x800 pixels) display runs on Android 4.2 Jelly Bean with HTC Sense 5 and powered by a quad-core 1.2GHz Qualcomm Snapdragon 200 processor coupled with 1GB of RAM.
 
It comes with 4GB inbuilt storage expandable up to 64GB with the help of microSD card. It sports an 8-megapixel rear camera and a 1.6-megapixel front camera. The phone measures 131.8x66.9x9.9mm and weighs 123 grams.
 
It has a 1,800mAh battery which according to the company’s  claims gives up to 17.8 hours of talk time and 401 hours of standby time.
 
HTC is planning to launch three-five new phones in the next four months. With aggressive market strategy it is aiming to reach out to  80-85 cities and open 100 more service centres over the next six months.
 
Presently, HTC sells 11 different types of smartphones across 65-70 cities and has 250 service centres in India.
 
HTC Desire 500 key specifications:
 
4.3-inch WVGA display with a resolution of 480x800 pixels
1.2GHz Qualcomm Snapdragon200 quad-core processor
1GB RAM
4GB internal storage, expandable up to 64GB by microSD card
8-megapixel rear camera with LED flash
1.6-megapixel front facing camera
Android 4.2 Jelly Bean with HTC Sense 5
1800mAh battery.