ZTE and ASBISc Enterprises PLC), an expert in the distribution of IT products in EMEA markets, have signed a partnership for the distribution of ZTE smartphones across eight countries in EMEA including Poland, Romania, Bosnia, Serbia, Bulgaria, Croatia, Macedonia and Slovenia. Distribution and direct sales through ASBIS’s retail operations will start with Blade V, Blade G and Grand S Flex available in Q4.

Chris Edwards, European Marketing and Business Development Director of ZTE Corporation said, “ZTE is already one of the most popular mobile manufacturers in Eastern Europe with ranges such as the ZTE Grand, Blade and the Kis available in the region. We are confident that through our relationship with ASBIS, we will further extend our reach across the region and deliver on our European growth plan. The partnership highlights ZTE’s commitment to making high-quality and affordable devices more widely accessible for consumers.”

“We are obviously delighted to add the products of one of the leaders of this market segment to our portfolio, said Laurent Journoud, Executive Vice-President for New Business Development at ASBISc Enterprises PLC. “This deal is yet another step to complete our corporate strategy in the mobile segment to answer the needs of ASBIS partners in EMEA region.”

ASBIS is a leading distributor of technology products in Europe and has seen huge demand recently for smartphones and tablet PCs. Through the partnership with ZTE, ASBIS has expanded its portfolio to offer the markets one of the widest ranges of mobile devices from entry-level feature phones to high-end smartphones and tablets.