COAI, the mobile telecommunications industry body, which represents over 70 percent of the industry by revenue, has updated its logo and brand identity, positioning itself to lead the opportunities of the new era in the sector, in tune with the emerging trends and demands of the customers.
 
The new logo adds dimension and motion to the previous logo. Together the cells represent the industry and its components, the voice of the industry and the inclusion of all players big and small in the emerging converging eco-system. The graphic as a ‘speech bubble’ represents leadership through social & economic inclusion.
 
As a ‘dream bubble’ it represents the future of India as an information society and thought-leader. As a ‘cloud’ it represents technological ubiquity and innovation, and virtual technology – the future. Primary colours of the logo are Blue, representing a dependable, articulate communicator and Black representing firmness, authority, power and integrity, attributing COAI the leadership role.
 
Himanshu Kapania, Chairman , COAI said, “The rebranding activity is a part of our effort to be abrest   with the changing trends in technology and customer demands. The industry and the Association have evolved over the years adapting to the global standards and best practices. We see COAI continuing to take its established leadership position in the sector, which has emerged as the second largest telecom market of the world”.
 
The previous logo and brand guidelines served COAI for 18 years. During this period, COAI expanded its working sphere and evolved into a true telecom industry body representing not only the cellular operators but increasingly also telecom equipment manufacturers, mobile manufacturers, IT firms etc.