Welcome Guest Login | Register | Site Map | | Make TelecomTiger my homepage     
Telecom News
Enterprise |  Policy & Regulation |  Mobiles & Tabs |  Corporate |  VAS |  People Movement  |  Technology  |  LTE
ZTE’s new nubia smartphones attract a record 2.5 million pre-orders in China
TT Correspondent |  |  10 Dec 2013

ZTE on Monday claimed that its new nubia smartphones have become immensely popular in China with  2.5 million orders for the Z5S and Z5S mini on JD.com.
ZTE said that Z5S, priced at RMB 1,999, and Z5S mini, priced at RMB 1,499, surpassed a sales record previously set by Xiaomi, and affirms the strong potential of nubia’s online-based sales and marketing model.
The two new smartphones were designed using consumer feedback garnered by nubia and JD.com in a C2B (consumer to business) approach to deliver a customer-defined user experience. Z5S and Z5S mini take nubia’s strengths in smartphone photography to a new level, becoming the first phones in China to offer the optical image stabilizer feature.
The new NEOVISION 3.0 system on Z5S and Z5S mini bring the feature of independent white-balance to smartphone users in China for the first time, after nubia pioneered independent focus and independent light-metering. The advanced imaging technology offered on Z5S and Z5S mini have earned the new handsets the moniker of “Single-Lens Reflex (SLR) Smartphones.” In addition, nubia’s industry-leading photography technology is now available for beta downloads (nubia Camera) by users of other handset manufacturers.
“At nubia, we want to re-define user experience and become a true `Internet phone’ brand,” said, Ni Fei, General Manager of nubia. “We are committed to product excellence, and we want to stand tall in comparison with all the leading smartphone brands. To achieve this, we are open to feedback from users so we can truly earn their confidence and trust, and we will leverage ZTE’s high-quality supply chain to to give users a high-quality and comprehensive online purchase experience.”
Since its creation a year ago, the nubia brand has gained a strong reputation for product excellence and innovation in the smartphone industry, pioneering outstanding smartphone imaging technology and multiple-carrier wireless network connectivity support. The collaboration with JD.com will help strengthen nubia’s “Internet phone” strategy and capabilities.
nubia is working closely together with JD.com’s JDPhone program in order to provide consumers with a trustworthy, convenient and trendy way to shop for new phones. Through partnerships in C2B product development, online pre-sales and logistics, nubia and JD.com are redefining the concept of the “Internet phone.” nubia’s strategy is backed by the market-leading resources of ZTE, helping to shorten product delivery times to customers and provide users with the best purchase experience.
“Our partnership with nubia is a landmark in the C2B business model, as user feedback has been integral to product development,” said, Wang Xiaosong, Vice President of JD.com. “The key is to deliver higher-quality products and ensure a great all-round purchase experience with logistics and customers support. There is a lot of potential in the “Internet phone” model, as the e-commerce industry is still in its early stages of development.”

 mail this article    print this article    Show and Post comment
10 Dec 2013(IST)  
Maintain Business Continuity with Cisco ASR 9000 nV Technology
It is a virtual chassis solution where a pair of ASR 9000 routers acts as a single device by maintaining a single contr...read more
Simplify Your Network with Cisco ASR 9000 nV Technology
With the new Cisco Network Virtualization (nV) technology in the Cisco ASR 9000 Series Aggregation Services Routers, se...read more
Cisco Small Cell Solution: Reduce Costs, Improve Coverage
It is designed to address the challenge of mobile service coverage and to expand network capacity...read more