Idea Cellular on Tuesday has announced ULTRA II 3G smartphone at Rs. 12,500. With this Idea has entered into the 5.5 inch screen category. Idea has also launched an entry-level 3G smartphone Idea Id 1000 for Rs 5,4000. Both devices runs on Android 4.2 operating system and are dual SIM 3G smartphones.
 
Speaking at the launch, Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “Lack of availability of affordable 3G smartphones with high-end features is the deterrent to mobile data growth in India. Idea has tried to bridge this gap by offering the best value for money 3G devices, in addition to our superior 3G products, services, and network coverage. We have witnessed consistent growth in data uptake in our 3G markets where Idea branded 3G smartphones have been selling, for the past two years. This has encouraged us to further expand our devices portfolio with the launch of our first 14.0 cms (5.5”) 3G smartphone, ULTRA II, and the entry-level Id 1000, which will help us target consumers at both ends of the spectrum”.

      

Idea ULTRA II is a 3G smartphone. It has 5.5 inch screen display, an 8 megapixels rear camera with HDR and 2 megapixels front camera with LED flash, and video-conferencing facility. The dual-SIM smartphone is powered by a 1.3 Quad Core Processor and runs on the latest Android Jelly Bean 4.2 OS.

ULTRA II has a 2500 mAh powerful battery and its ultra-fast processor offers download speed of up to 21 Mbps. It also comes with Ultimate Power saver mode for 75% extra saving on battery time. It is available in White and Electric Graphite colours. The phone will be available in Idea’s major 3G markets: Andhra Pradesh, Kerala, Maharashtra & Goa, MP & Chhattisgarh, Haryana, UP West, and UP East.
 
Also launched, Idea Id 1000, features a 3.5 inch screen and is an entry level 3G smartphone. It is powered by a 1 GHz dual-core processor and runs on the latest Android Jelly Bean 4.2 OS. The dual-SIM Id 1000 carries a 2 megapixels camera and an internal memory of 4 GB that is expandable up to 32 GB using microSD card. This smartphone will be available across Andhra Pradesh, Kerala, Maharashtra & Goa, MP & Chhattisgarh, Gujarat, UP West and UP East.