Aircel, on Tuesday has launched its 4G services across Andhra Pradesh, Assam, Bihar and Odisha circles in India. With this launch, Aircel will now offer services under all the three existing technologies of 2G, 3G and 4G LTE bringing it at par with global telecommunication offerings.

Aircel holds 20 MHz of spectrum in the 4G LTE 2300 MHz band across eight circles - Andhra Pradesh, Tamil Nadu, West Bengal, Bihar, Odisha, Assam and North East and Jammu and Kashmir. With the launch of 4G LTE services, Aircel is well placed to continue meeting the ever increasing data demand of its customers.

“Our existing technological leadership position further lends to providing a promising and reliable 4G LTE service to our customers. The wireless broadband services offered will help customers transform their workplaces and homes into ‘smarter’ entities. The parameters that will differentiate Aircel’s 4G LTE services include customized offerings with a quick turnaround time for deployment of services to Enterprise and Home customer, beating existing industry standards; high speed and low latency, which are critical to any enterprise service experience, will be Aircel’s key focus deliverable building on Reliable MPLS (Multiple Protocol Label Switching) core network. It is with this targeted approach, Aircel is confident of leading the 4G LTE market in India”, said Anupam Vasudev, Chief Marketing Officer, Aircel.

“Aircel has always been at the forefront of data revolution by offering innovative products and services in this space. It is only when a company having strong vision and strategy to predict customer needs and demands coupled with the ability to tackle evolution of technology, can it dream to take on a leadership position”, added Anupam Vasudev, Chief Marketing Officer.

Aircel’s enterprise customers will experience a 4G LTE high-speed network to receive dedicated internet and secure VPN (Virtual Private Network) services whereas its Home customers will experience various infotainment services on high-speed broadband that will help connect any wifi device to support services such as faster internet access, Smart TVs, Virtual Home Solutions, Home Security, online gaming and much more.