Chinese Smartphone maker Xiaomi, which entered into the Indian market on July 15th has announced that its entire Mi 3 stock was sold out in 38 minutes and 50 seconds on www.flipkart.com , who is the exclusive selling partner of the company. Registrations to purchase the device were open till July 21st and saw over 100,000 fans registered to buy the Mi 3.
 
“We are pleasantly surprised and delighted with the overwhelming response we have received from our India fans. We would like to apologize to our fans who couldn’t purchase the Mi 3 today. We are responding immediately to the commitment shown to us by our customers by focussing on the following – we are working with Flipkart to ensure the experience of purchase is improved further and technical issues are resolved. We know some of our fans must be disappointed. We want to make it up to them. Hence for the next sale on July 29th only, we will ensure that customers who missed out on today’s sale are automatically registered to buy a Mi 3 on 29th. We underestimated the demand we would receive and we are taking steps to ramp up the supply as soon as possible. That being said we are committed that over the next few months, every fan in India will get to own a Mi device”, said Manu Jain, India Operations Head, Xiaomi.
 
"It is very encouraging to see the scale of response towards Xiaomi Mi3 that is exclusively available on Flipkart. We were confident of the success of Mi3 in India. It has done extremely well internationally and we naturally wanted to be able to bring this world-class device to our customers in India. We are working with Xiaomi to ensure that the purchase experience lives up to our Flipkart promise of excellence", said Michael Adnani, VP-Retail and Head- Brand Alliances, Flipkart.