Bharti Airtel launched its India calling card branded, ‘IndiaOne Offer’, in the USA enabling calls to be made to India for one cent per minute.

“With our IndiaOne Offer, we are delighted to take the lead in offering the best value for US to India calling. Our tariff at 1 cent per minute is a compelling customer proposition and is in line with Airtel''s commitment to make calling to India more affordable,” said Airtel Executive Director Syed Safawi.

The company is mainly targeting the 3 million strong NRI community in USA through this service. The cards can be purchased on Airtel’s website for $ 10.