Bharti Telesoft announced a new brand identity for itself named Comviva Technologies Ltd. The move is aimed at creating an independent brand identity for the company.

“The need for a powerful, unique brand that resonates with customers globally has grown as we have extended our reach. With 100 plus customers across over 80 countries, our new brand, Comviva, will help us achieve our vision of enriching people’s lives and will support us in building stronger bridges with customers, consumers and communities globally. Comviva will be the leading global brand in the mobile value added communications space,” said Manoranjan Mohapatra, CEO, Comviva Technologies Ltd.