UK-based, ROK Entertainment Group announced the launch of a new Wi-Fi powered mobile portal allowing low-cost text messages and free mobile phone services.

The portal named, WeROK is a combination of WeFi’s Wi-Fi network with ROK’s portfolio of mobile services. The applications on offer include low-cost SMS, mobile email services, free streamed mobile TV and mobile social network services.

“WeROK is a unique development and a giant leap forward in mobile and web convergence,” said Jonathan Kendrick, Chairman and CEO of ROK Entertainment Group.   “It’s an advertising-funded mobile services application which enables handsets to automatically and seamlessly access Wi-Fi zones in order to route mobile activities via the Internet.

“In our testing of WeROK, we have seen savings of up to 85% being made on text services compared to the cost of using traditional network-based texting and through combining WeFi’s highly innovative Wi-Fi technologies with our suite of web-enabled mobile services, we are very excited to be launching WeROK on a global scale,” added Kendrick.

“Increased Wi-Fi availability is incredibly useful in unleashing mobile Internet applications and services,” said Zur Feldman, CEO of WeFi.  “WeFi is thrilled to be working with ROK Entertainment on WeROK, enabling users to enhance their mobile entertainment and communication activities, all the time utilizing a PC-like Internet experience over a mobile phone.”