MTS brand which has made its presence in India through the joint tie-up between Sistema Shyam Teleservices (SSTL) today announced that the brand has been acknowledged as the top 100 most powerful brands for second year in a row. It has been ranked at the 71st position by BRANDZ and valued at $9.2 billion. Last year MTS had been ranked at 89th position and was valued at $ 8.1 billion.

 “We are delighted to be associated with the MTS brand in India and are confident that this global brand will be hugely successful in cutting a niche in the increasingly volatile and highly dynamic Indian telecom market" commented President and CEO of Sistema Shyam TeleServices Ltd, Vsevolod Rozanov. 

 “Global recognition of our brand strength is a testament to both the success of MTS and the growing interest in our markets of operation. Our rise in the rankings is a strong indication that we are fulfilling our strategy and generating greater affinity for the MTS brand among our customers. Given the sustained growth in our business and recent introduction of the MTS brand to India, we are confident that the MTS brand will continue to strengthen in the coming years “commented Mikhail Gerchuk, Vice President and Chief Commercial Officer of MTS.