ROK Entertainment Group on Monday commenced the nationwide roll out of TINY TV, in association with the state-owned mobile operator BSNL.

Touted as the country’s first subscription-based mobile TV service to be launched on a national scale over mass-market 2.5G GPRS.

While referring to the potential of mobile entertainment, Jonathan Kendrick, chairman and CEO of ROK, said, “India is a massive mobile market with a fast-growing appetite amongst consumers for mobile entertainment. So we are delighted to be working with BSNL in the deployment of TINY TV across India.”