Nokia stepped its campaign related to pre-booking of newly launched N97 by coming up with a new offer as well as offering potential customers a chance to have the demo under its Demo@Home scheme.
Elaborating on the pre-launch initiatives, Vineet Taneja, Director Marketing, Nokia India, said, “The Nokia N97 combines the best of the mobile phone and personal internet experience. Our objective is to offer a differentiated experience to our consumers even before they purchase the device. Consumer interest and excitement around the product has been very high and with the pre-booking scheme we hope to offer our customers an opportunity to become the first to own the N97. Our exclusive Demo@home offer has already received a very heartwarming response from people across the country for previewing the device.”
The company is also offering EMI options to customers and has partnered with HDFC and Citibank to provide 3 month EMI option at 0 % interest in select cities.
Bollywood actor Rahul Bose who has pre-booked the handset said, “I am glad that I have pre booked My Nokia N97 and be able to take it home as soon as it reaches the store shelves. Nokia N97 is most techno-cool mobile device I have seen till date. What excites me most about it is that I can make my home screen as unique as my fingerprint, simply by plotting my important contacts and the content of my choice on it. I can be online 24x7, with live updates from friends and family as also on my favourite sources of information and entertainment.”
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