In a unique initiative where a service provider is aiming to generate revenues from its own advertisements, Vodafone Essar today announced that DVDs of its recently launched popular ZooZoo television campaign series will be available for purchase across Karnataka.

Customers can get the DVD from Vodafone stores while the DVD is being offered for free on purchase of new postpaid connection, purchase of a Vodafone Magic Box, signing up for Direct Debit /ECS facility for bill payment or for a one-time Prepaid recharge greater than Rs 300.

The DVD contains all 29 ZooZoo ad films as well as other content like wallpapers, greetings, screen savers, Ecards and ZooZoo emoticons.

The content is also available for download through GPRS mode or by visiting the Vodafone site for downloading it on a PC over the online mode.