Mobile social messaging player, Nimbuzz today announced a new alliance with Micromax wherein the latter’s Ezpad Q3 will come preloaded with Nimbuzz applications

Micromax has positioned the Ezpad handset as a mobile chatting phone.

Vikas Saxena, Country Head - Nimbuzz India, “We welcome all 3 million Micromax customers to Nimbuzz! Growing well over 900,000 new users per month, our software enriches the value chain of the mobile ecosystem. Users, who are looking for a device that fits their lifestyle, operators, looking for new APRU magnets, and handset manufacturers looking for a value add to differentiate, all profit from Nimbuzz's mass market solution.”

Rahul Sharma, COO, Micromax Informatics Ltd., added,, “Our association with Nimbuzz and their award-winning multi-community mobile social messaging service will bring about a paradigm shift in the way youth communicate. Nimbuzz enhances the value proposition in our mobile phone market strategy in India, which revolves around high-quality innovative technology with superior features at a very pocket-friendly price. The EzPad Q3 has been designed to maximize communication by providing pre-installed chat, in addition to SMS.”