Bharti Airtel Karnataka unveiled a new ‘Value Magic’ recharge offer for its subscribers which the company claims has been designed taking into account usage patterns of three key segments namely youth, rural and urban.

The recharge coupons are priced at Rs 149, Rs 249 and Rs 398 offering local Airtel calls at 50 paise per minute with one year validity.

The Rs 149 recharge scheme offers talk time of Rs 50, local SMS at 2 paise, group calls at 30 paise, local Airtel calls at 50 paise per minute, local calls to other networks at 60 paise per minute and national SMS at Rs 1.50. First call on any day will be charged Re.1

For the Rs.249 recharge, rural subscribers get a talk time of Rs 100, local SMS at 25 paise, Airtel local calls at 50 paise per minute, local calls to other networks at 60 paise and national SMS at 50 paise.

Rs 398 recharge scheme offers talk time of Rs 250, local calls to Airtel connections at 20 paise per minute between 11:00 pm to 6:00 am and 50 paise per minute between 6:00 am to 11:00 pm. Local calls to other networks at 50 paise and SMS at Re.1

Announcing the new offer, Venkatesh V, CEO, Mobile Services, Bharti Airtel Ltd, Karnataka, said, "Airtel, with the largest network and innovative products, has led the mobile penetration in Karnataka.  Our team has custom-made these recharge packs after closely studying the usage patterns of our different segments of customers. Airtel is now pleased to offer them such unbeatable value.  We are sure they will see tremendous value in these offerings."

Additionally the company has also launched Value Magic Boosters packs with three STD Booster packs priced at Rs 39, Rs 59 and Rs 160 offering talk time of Rs 65, Rs 110 and Rs 300 with validity ranging from 7 days to 30 days. Local call Booster pack is priced at Rs 11 and offers 25 minutes of local Airtel calls with one day validity while another pack priced at Rs 195 offers 450 minutes of local Airtel calls with 30 days validity. AN SMS Booster pack priced at Rs 18, Rs 33 and Rs 40 offers 100-1000 SMSes per day with validity ranging from 10 days to 30 days.