Bharti Airtel bagged the Title Sponsorship rights for the Champions League Twenty 20 tournament for a period of five years starting with the inaugural season his year. Airtel clicked the deal with ESPN Star Sports which are the commercial partners for the tournament.

Airtel will now have rights to on ground title sponsorship for a period of 5 years. The tournament would be played across three venues – Bangalore, New Delhi and Hyderabad and will now be called Airtel Champions League Twenty20.

Commenting on this partnership, Shireesh Joshi, Director – Marketing, Bharti Airtel said,  “We are delighted to announce our partnership with ESPN on the title sponsorship of Champions League Twenty 20 cricket tournament. We have seen a great synergy between our brand and cricket, since both cater and connect to a wide spectrum of consumer segments. This synergy combined with the success of the Twenty 20 format and the growing popularity of club cricket in India makes this a great opportunity for us to partner.”

Speaking on the occasion, RC Venkateish, Managing Director, ESPN Software India Pvt Ltd, said, “We are delighted to have Airtel come on board as the title sponsor of the league.  It is our privilege to have one of the world’s leading integrated telecom services providers join hands with us and I extend a hearty welcome on behalf of the entire ESPN STAR Sports family. We have always believed that this league will stand out as a premier international cricket property in the annual calendar of International Cricket and this landmark partnership vindicates that stand. I am confident that together we will create a wonderful experience for the cricket fan and help make this tournament even bigger in the days to come.”

Speaking on the occasion, Sundar Raman, Chief Executive Officer, Champions League Twenty20, said, "I am truly happy to have Asia’s leading integrated telecom services provider Airtel as the title sponsor for the Champions League Twenty20. The tournament will feature the best of the best in Twenty 20 teams from across the world and is sure to enthrall the cricket loving fans in India and across the world.”