VAS player, One97 Communications and Star Plus joined hands to offer subscribers access to news updates in multiple languages.

One97 will provide the technological platform for this initiative enabling Star News to reach its viewers as per the profile, demography, age, pricing and languages.

The tie-up claims that it is for the first time that a broadcaster will offer news updates to its viewers over the SMS channel on a monthly rental basis.

Speaking on the occasion Mr. Vijay Shekhar Sharma, Managing Director, One97 Communication said ,“We are excited to partner with Star News. Our service offering has endless potential and will further strengthen Star News connect with viewers more personally. It is extremely flexible and has been tried and tested to deliver services across all modes of services (SMS, Voice, Video, WAP, USSD)”.

Powered by One97 and Star News, viewers can now receive information in the form of SMS or Voice Alerts on their mobile phones. Services like Video News Streaming and Citizen Journalism will become a reality through this tie-up.

 Through this service Star News can now proactively reach its viewers with the latest news without having to wait to them to tune in. Increased interactivity with viewers will also enhance interest in programmes. 

L.Ramakrishnan, Head New Media Business, Star News said, “With One97 we have created a unique value proposition for a media house to establish a connect with viewers. We are happy to associate with One97 Communications as our exclusive partner and believe that services like this would bring our channel more closely to the customers and enhance our branding and revenues.”