The market for CRBT as well as music downloads is increasing rapidly and sensing a scope for bringing in more user-friendliness, VAS solution provider Comviva in alliance with speech recognition solution provider, Nuance Communications will allow users to search for songs through the voice option.

Branded as ‘Song Search’, the solution will be available from October 2009.

The tie-up says that presently users have to navigate a lot over the portal or IVR systems before actually locating the desired song. Through speech recognition option, the search will significantly ease out.

Additionally keeping in mind that some users may not precisely recollect the flow of words in a song, the Song Search feature allow users to say in any combination of words.

Users will be given option to prompt in Hindi and other popular regional languages.

Manoranjan Mohapatra, CEO, Comviva says, “Voice-based services in VAS are the key to providing exceptional consumer experiences – and we are expecting ‘Song Search’ to impress mobile users. We anticipate that the design and flexibility of the system, combined with the accuracy of recognition rates will make it significantly easier for consumers to find and download the songs they want. For Comviva, as the pioneer of ring back tone solutions in the Indian market, Nuance is a natural partner because of their world class professional services team and outstanding technological capabilities in speech recognition,” says Comviva CEO, Manoranjan Mohapatra.

Sunny Rao, Managing Director, India and South East Asia, Nuance Communications said, “Nuance is excited to be working with Comviva on this important initiative to improve services to customers in one of the world’s largest mobile markets.  Our local and international professional services teams have deployed many complex voice search systems such as ‘Song Search’. The Nuance teams will be exploiting their significant expertise to deliver a superior solution, across multiple languages, which Comviva can deploy quickly and efficiently to ensure an unrivalled voice-enabled search and service experience for mobile users.”