While pitching in for the youth segment of the country, IT major HCL Infosystems Ltd. today pulled the wraps off its latest marketing initiative, ‘Mobile Excitement’ (ME), with a new logo and a TV commercial positioning it as a patron of mobility on the go.

“Ever since our inception, we have always understood our customer needs and have been pioneers in fulfilling them. The new HCL ME campaign has been made keeping the requirements of today’s on-the-go customers who are always on the move seeking seamless connection to the virtual world. With so much content and paucity of time, their focus is on MOBILITY always. We are confident that the renewed marketing focus will help us establish a deeper connect with our consumers and further consolidate our position in today’s fast paced market,” said Mr. Ajai Chawdhry, Chairman & CEO, HCL Infosystems Ltd.

The company marked the occasion with the launch of six new laptops, featuring the first-of-a-kind in-built ‘One Touch’ service & support that offers service and self recovery features like ‘One Touch support and ‘One Touch Recovery’.

Alongside, HCL announced the addition of new features such as SPLIT ME, LOCK ME, Secure ME and Encrypt ME to all its new range of laptops.

The laptops will be on sale across the country from tomorrow onwards.