Bharti Airtel on Sunday announced the launch of what it claims to be India’s first-ever mobile comics portal accessible over the GPRS.

"More than a third of Airtel customers in India have GPRS-enabled handsets and with the mobile becoming the one-stop device for all entertainment needs, comics would be a much sought after addition to our existing services on Airtel Live," said Saleem Mobhani, Bharti Airtel's head of mobile entertainment.

The new comic portal offers more than 300 Indian and international comic characters.

Customers will be charged Rs.10 per week for 10 comic strips, which is inclusive of data charges.