The growing consumer uptake for mobile data services in India is complimenting the growth of companies such as Opera, popular for its browser for the digital as well mobile medium. The company’s specifically developed browser for mobile users, Opera Mini is witnessing handsome growth in the Indian market.
For instance the number of page views on Opera Mini more than tripled during the time period from September 2008 to September 2009, precise rate is 202.6%. Unique users grew by 61.4 % while page-views per user were seen at 339.
Average data compressed per user was 6 MB while data compressed per page view was 19 KB.
Interestingly, Opera’s usage report shows Nokia handsets dominating the mobile data landscape in India. Opera Mini browser is generally found with all the leading handset models including Sony Ericsson, BlackBerry, LG, Samsung to name a few.
Globally the browser claims to have crossed the 35 million user mark in September at monthly growth rate of 11.5% with 2 perabytes of data per month data traffic recorded. Opera says its browser helps consumers community to save as high as $ 8.1 billion per user. The savings are calculated considering parameters such as charge for per MB of browsing multiplied by traffic generated and compared to uncompressed data traffic.
On an average, the daily traffic is seen at 500 million Web pages.
From an operator perspective, the browser helped generate 227 million MB of data for operators worldwide with data traffic at 8.7 % monthly growth rate.
Opera mini’s top 10 markets include Russia, Indonesia, India, China, Ukraine, South Africa, United States, United Kingdom, Poland and Vietnam. Vietnam joins the top 10 countries for the first time, as Nigeria falls from the top 10.
"We are on a mission to bring the Web to everyone, on their terms," says Jon von Tetzchner, CEO, Opera. "More than half the world's population has a mobile phone. By making the mobile Web more affordable and available on almost any mobile phone, we help democratize it. This means we can expand the reach of the Web in a way that defies imagination." |