HTC today introduced a new Android-based handset in the Indian market named, HTC Tattoo which offers the user to customize the handset.

The handset is positioned around three core principles of HTC Sense, Make it Mine, Stay Close and Discover the Unexpected. The handset has a 2.8-inch QVGA display, comes integrated with Google Search, Google Mail, Android Market, 3,2 mega pixel camera, 3.5 mm stereo headset jack and expandable microSD.

The handset is also being offered as part of a bundled package to Vodafone Essar subscribers. As part of the offer, Vodafone subscribers buying the handset will be offered 20 MB of data per month free for 3 months. The offer is available till January 31, 2010.

It is available for a price of Rs 18,400 in Maharashtra and Madhya Pradesh and Rs. 16,990/- in the Rest of India.

Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar, “We are delighted to provide this exclusive offer to our customers. We recognize devices like the HTC Tattoo enable greater internet connectivity and heavier data usage, and we hope our customers will enjoy the experience with this free data plan.”

"The HTC Tattoo introduces a more natural way for reaching out to the people and accessing important information in a much more easier and hassle-free manner. HTC Tattoo empowers its owner to personalize it in a simple yet powerful manner and enjoy a most distinct mobile experience” said Mr Ajay Sharma, Country Head, HTC India.