Reuters Market Light which specializes in offering MVAS to the farming community has roped in another partner, Future group’s Aadhar Retailing to reach out to more Indian farmers in multiple states.

RML will be able to reach out to more farmers in Punjab, Haryana, Gujarat, Maharashtra and MP. The services will be offered in the form of RML Direct cards and these cards will be available for 3/6/12 months validity for Rs. 260/500/850 respectively. 

Speaking on the occasion, Mr. Saurabh Chadha, CEO, Aadhaar Retailing Limited, says, “We are glad to be associated with a unique and innovative service like RML, which will bring immense value to the farming community across the country. We are confident that the agreement will strengthen the network and help the farming community by providing relevant and accurate decision critical information to farmers at the right time”.

Commenting on the tie-up, Mr. Amit Mehra, Managing Director of Reuters Market Light, at Thomson Reuters, adds, “Teaming up with Future Group’s ARL will add momentum and help us scale-up our footprint in key states in a very rapid and systematic manner. This tie-up is a major step to reaching millions of farmers through the agri-input consumption route.”

RML has recently in the past few months tied up with Biostadt for Gujarat market and Idea Cellular. The company wants to focus on its core offering of providing MVAS content relevant to the farming community and address the sales & distribution aspects through tie-ups.