Mumbai-based digital agency, Media2Win has used the viral mode of advertising to the best affect to create awareness about Tata Indicom’s least congested network achievement.

Media2Win’s campaign brought alive the experience of a congested network to the digital audience. The agency came up with a viral website, www.pagelostintransit.com which greeted the visitor with a pop-up message and did not allowed the user to do anything on the page. The idea was to make the user in the same way as one would while facing a network problem during use of mobile service.

At the end the visitor was conveyed the message that Tata Indicom was indeed the least congested network and it was time to switch to its network.

Says Krishna Kumar, Founder & CEO, Media2Win, “The exciting challenge was to convey the message about ‘Tata Indicom’s least congested network’ in a fun manner that would also become a natural viral, so that people experience the acute frustration of communicating on a congested network”.

“We expect internet users who encounter the page to enjoy its intrigue as well as its wit, as the viral works as the marketer of the announcement and capitalizes on enthusiastic internet users to pass it on and thereby spread the message, till it becomes a raging viral!”, adds Kumar.