Google India clicked a deal with Indian Premier League and its licensing partner Global Cricket Ventures wherein live streaming of DLF IPL 3 will be offered over YouTube. At ww.youtube.com/ipl.

The deal ensures exclusive online rights for IPL content for two years and the parties involved will work jointly on a revenue sharing basis. The advertising will be in the form of sponsorship and advertising on YouTube as well as www.iplt20.com.

There will be 60 matches live streamed for 45 days.

The deal marks the first time live streaming of any global cricketing event is offered across the globe except in USA where re-broadcast options will be available.

Audience watching IPL matches on YouTube will also get an exclusive “YouTube View” that will provide viewers with an alternative view of the match not available on television or any other media.

“We are thrilled to have the IPL as our global partner and bring to the YouTube community around the world and here in India an interactive, unique experience building greater awareness around the world for the sport", said Shailesh Rao, Managing Director, Google India and Media & Platforms, Asia Pacific.

Lalit Modi, Chairman and Commissioner, Indian Premier League said, “This unique initiative by IPL to partner Google India will give the league a global reach on a single distribution platform. This will allow IPL fans anywhere in the world to view the action on-demand as per their convenience, thus making the new dedicated IPL channel on YouTube the biggest virtual stadium in the world. Fan interactions with players, owners and other fans worldwide will ensure that the IPL YouTube destination becomes the most compelling and comprehensive online destinations for the league. I am certain that this new innovation will significantly enrich the user experience of the global cricket fan with a direct window to the on-field action through generation next technologies. I am really confident and that this year’s season will be bigger and more exciting than the last.”

Google will also host a special IPL branded Orkut Community which will host live chats with Man of the Match, team owners, contests and match polls to engage fans and audiences while the tournament is on. Users will also be able to enjoy short clips of highlights and other special video content on the YouTube mobile - http://www.youtube.com/mobile.