 Idea Cellular will partner Worldwide Media Pvt Ltd, a joint venture of the Times group and BBC Worldwide as main sponsor for the 55th Filmfare awards.
The awards will be known as 55th Idea Filmfare Awards.
The Awards will be held on February 27th at Yashraj Studios in Mumbai.
Speaking on the occasion, Tarun Rai, Chief Executive Officer, Worldwide Media Pvt Ltd. said, “It’s time, once again, for the biggest awards show of the film industry – the Idea Filmfare Awards. We will raise a toast, as we have for the last 55 years, to the immense talent of our film industry. We have had a successful partnership with Idea Cellular and, along with them, hope to make the Awards show even bigger this year.”
Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular said, “Brand IDEA always associates with champion ideas to offer unique user experience, and entertainment, to our 58 million subscribers, across India. Our continued association with the prestigious Idea Filmfare Awards is a testimony of the brand’s promise to offer the best-in-class entertainment, through our reach and connect with the audience, across the length and breadth of the country. This year again, IDEA will bring stars and the best of movies, closer to our customers, through the 55th Idea Filmfare Awards”.
Idea will also offer VAS content and contests related to the event to its subscribers. |