Lenovo today announced its strategy to target the small and medium business (SMB) segment in India by lining up its ThinkPad PC brand series to the targeted segment through its ‘ThinkPad Edge Series’ laptops. To reach the targeted segment the company is tying up with Value Added Resellers (VAR), System Integrators (SI) and Retail, covering 150 cities initially.

“After fortifying our leadership position in the large enterprise PC segment and building our presence in the consumer PC segment, we are now expanding the scope of growth in our India business with our renewed strategy for the important SMB segment”, said Amar Babu, Managing Director, Lenovo India. “As a recognized leader in business computing, the ThinkPad brand gives us the leverage to reach out to the premium SMB customers. Now, with the new ThinkPad Edge Series and the ThinkPad X100e, we are targeting the mainstream segment in SMB as well”, he added.

 “Our strategy for the SMB segment aims at closing the gap between the ThinkPad and the SMB users. We understand that SMB customers want PCs with bold, sleek, professional designs, simplistic experience and reliable tools, yet fitting within their budgets. The ThinkPad Edge Series is designed keeping all these needs in mind. We see a hyper growth opportunity in this space”, said Alex Li, Vice President, Transaction Sales, Lenovo.

The ultraportable ThinkPad X100e starts at an attractive of Rs. 29,950/- with the Windows 7 starter edition. It is designed for usability, highly mobile and offering a professional-grade performance, is ideal for users in large enterprises in BFSI, telecom, healthcare verticals, and government, education and SMB segments.