Tata Teleservices Limited (TTSL) launched a new value added service ‘Push 4 All Mail’, for all its Tata Indicom and Tata DOCOMO customers that will offer personalised email service over the SMS channel.. ‘Push 4 All Mail’ will enable Indicom and DOCOMO customers to access their Gmail, Hotmail or Yahoo emails on any type of handset via SMS.

Announcing the launch of this service, Mr. Zubin Dubash, AVP VAS, New Products Development, Tata Teleservices Limited, said, “Push 4 All Mail is a revolutionary service that will change the way people communicate. Customers will have to no longer worry whether their handsets are GPRS/BREW enabled or not since Push 4 All Mail is a ubiquitous service that will provide hassle free easy to use email service on SMS. Today consumer preferences are changing dramatically and as a telecom operator it’s important to listen to consumer’s voice and offer services that make a meaningful impact both in terms of service and revenues.”

The operator has tied up with Canada’s iseemedia for the service.

“We are extremely please at the commercial launch of Tata’s newly branded Push 4 All Mail SMS-based push-mail service and look forward to some very meaningful traction throughout 2010,” said Anthony DeCristofaro, President and CEO, iseemedia. “Tata Teleservices is the first operator in India to offer a push-mail service ubiquitously on all handsets which will revolutionize the way users receive and send their email via SMS, seamlessly from basic phone sets.”

The services are available for Rs 15 per month with each SMS charged at 50 paise.