The head start advantage gained by Tata Teleservices (TTSL) in introducing the now popular pay-per-second billing refuses to fade out as the company emerged as the operator with the highest number of new subscriber additions for the month of November. This is the fourth consecutive month when the company has achieved this distinction.

TTSL added 3.3 million (3,329,215 ) subscribers including from GSM as well as CDMA platforms. Bharti Airtel, a pure-play GSM operator added 2.8 million subscribers in the month.

The figures are slightly lower than TTSL’s figure for October when it added 3,867,725 new subscribers.

Anil Sardana, Managing Director of Tata Teleservices Limited, said, “It is extremely gratifying to emerge as the top grosser in the industry in terms of new subscriber additions, for the fourth consecutive month. We thank and appreciate every subscriber’s faith on us as an efficient service provider—this achievement further affirms our goal to constantly improve and provide world-class products and offering to our subscribers. We have added close to 15 million new subscribers over the last four months—this figure itself is a testimony to the efforts that have been put into making our network and services the best in the industry.”

“In the recent past, we have announced some fantastic products and offers—such as our introducing ‘Pay-for-exactly-what-you-use’ pricing paradigm for roaming services as well on the TATA DOCOMO platform. From the Tata Indicom stable, customers have had access to the innovative Pay Per Call offer, as also a unique per second plan, wherein is a subscriber speaks for three minutes, the next three minutes are free. Clearly, these are times for extreme innovation and we are glad that our offerings are being adopted by subscribers in a big way,” Mr Sardana added.