Telcordia is set to showcase its range of solutions for the communications industry at the upcoming Mobile World Congress (MWC) even scheduled to start from February 15, 2010 at Barcelona.

It will present a case study on how its convergent charging solution helped Indian operator, Tata DoCoMo bring about revenue differentiation. Telcordia is also a finalist for its real-time charging solution under the Best Billing or Customer Care Solution category for GSMA’s 15th Annual Global Mobile Awards.

“In today’s ultra-competitive, rapidly growing mobile broadband world, our customers must differentiate themselves in order to stand out in the crowd,” says Mike Wojcik, President, Service Delivery Solutions, Telcordia.  “Telcordia helps CSPs create a competitive advantage by tapping into previously unknown revenue streams and offering customized pricing plans, bundling options, interactive advertising, promotions, and discounting in real time.”

The company says that there is tremendous potential for new revenue generation if subscriber ad network data is managed and analysed properly. The trends and data can be used to offer more personalized and targeted advertising as well.

Rich Jacowleff, President, Interconnection Solutions, Telcordia explains, “By associating subscriber usage data to a specific phone number -- including location, presence, routing information, device type, user profile data, provider name and more -- CSPs and content providers can expand their service reach, ensure service delivery, accelerate service adoption and reduce costs of delivery.”