Indian mobile service provider, Aircel has adopted Oracle Communications Services Gatekeeper as well as Oracle Fusion Middleware which will equip the operator with a scalable and personalized content delivery platform mainly for new revenue generation through VAS.

The new solution will allow Aircel to offer its subscribers enhanced versions of messaging, images, music, videos, games, news and regional services. The platform also addresses the concerns of third party application developers.

Aircel subscribers will now be able to subscribe to numerous VAS over the SMS, channel, IVR or multi-channel platform.

The deal is seen as an extension of business relationship between the two firms with Aircel already using Oracle’s Siebel CRM, Oracle Fusion Middleware and Oracle Database.

Wipro Infotech deployed the solution along with Oracle Communications Consulting.

“Aircel plans to leverage open standards-based service delivery platform solutions as the basis for delivering interactive and personalized data services for our customers,” says Gurdeep Singh, chief operating officer, Aircel.

“We partnered with Oracle to help maintain our leading edge in the communications industry.  Oracle solutions such as Oracle Communications Services Gatekeeper and Oracle Fusion Middleware offer us the competitive advantage of reaching the market faster with integrated solutions,” adds Ravinder Jain, chief information officer, Aircel.