Hyderabad-based IMImobile said on Monday that it has successfully enabled Nepal’s mobile service provider, Ncell to offer mobile data services as well as host of other value added services (VAS) to the operator’s 2.2 million subscribers.

The VAS include wallpapers, ringtones, animations, themes and games as well as a host of information and utility services. The VAS will be offered over SMS, Web as well as WAP mediums. Popular social networking, web mail and chat services are also included in the VAS offerings.

Pasi Koistinen, CEO of Ncell commented, “We are pleased to partner with IMImobile in launching a range of new mobile data services for our subscribers. Our new brand Ncell reflects our corporate values of being a pioneer in the market and an agile provider of communication services designed to meet and exceed consumers’ needs. We look forward to a long and fruitful relationship with IMImobile and their contribution in strengthening the proposition of our new brand.”

Commenting on the launch, Vishwanath Alluri, Chairman, CEO and Founder of IMImobile said, “We are very pleased to have been selected by Ncell for the launch of value-added data services for their subscribers. This win and the subsequent launch are testimony to our positioning in the marketplace as an eminent and trusted partner to Operators in revenue generation. The services are powered by our carrier-class DaVinci Service Platform hosted and fully managed in the cloud epitomizing the platform-as-a-service model. IMImobile’s managed services model incorporates content syndication, service creation and delivery, ongoing 24/7 technical support and a business model that minimizes both upfront capital investment and ongoing operational expenses.”