VAS player Spice Digital will sponsor NGO Sangam Kala Group’s (SKG) annual National Talent Hunt to be named Spice Surtaran which aims to identify music talent.

Some of the well known names such as Sonu Nigam, Shreya Ghoshal, Sunidhi Chauhan, Harshit, Abhaas, Vineet,Toshi, Ashpreet are discoveries of SKG.

Mr. Saket Agarwal, CEO, Spice Digital Limited said, “One of the biggest segments within the Mobile VAS business is the entertainment industry. Spice Digital has always recognized and supported fresh talent in the field of music. This association with Sangam Kala Group is our way of presenting opportunities to aspiring singers from across the country to showcase their talent by providing them access thru the mobile radio platform that may otherwise not be possible.”

The Spice Surtarang talent hunt is available for participants in 3 age groups, Sub-junior (5 to 12 years), Junior (12 – 18 years) and Senior (18-28 years) across Filmy and Non- Filmy categories. The participants who are short-listed by the mobile auditions process gain entry into regional rounds held across the country, the winners of which participate in the National round.

Spice Digital’s VAS offerings include ‘Mobile Auditions’ which enable singers to record their songs as well as get voted. This service, which can be accessed by dialing 54321333 is LIVE across all major mobile operators including Airtel, Vodafone, Idea and Tata.