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Madison Media bags Airtel’s integrated media contract for five years
TT Correspondent |  New Delhi |  09 Jun 2010

Madison Media will be Airtel’s new integrated media agency having bagged the contract by beating 6 other media agencies that were in the fray.

The contract is spread over five years and includes outdoor and digital media responsibilities.

While earlier, Airtel’s outdoor media responsibilities were handled by Group M’s Portland, Madison Media will now handle the outdoor campaign using its two companies, MOMs and Platinum.

    
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09 Jun 2010(IST)  
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