Bharti Airtel launched a new voice-based social networking blog, Airtel Blog which is believed to be world’s first voice-blogging service. Airtel says that almost 2 million users have already used the service since 3 months of launch of the service.

Users of the service can share voice updates through the mobile medium.

“Perhaps one of our fastest growing Value Added Services in our stable in recent times, Airtel Blog is taking the concept of micro-blogging to an entirely new level,” said Atul Bindal, President-Mobile Services, Bharti Airtel. “As a nation, we love to verbalise and reach out to our social network of friends, families or pursued interests and Airtel Blog enables this added intimacy on the customer’s mobile phone. Some have called Airtel Blog ‘Twitter with a voice’ but we are simply calling it a game changer.”

Airtel says that celebrities including Amitabh Bachchan, Arshad Warsi, Lara Dutta, Neetu Chandra, VJ Ranvijay and Sonu Nigam.

The voice-based blog service is powered by Bubble Motion which offers voice messaging and social communication solutions for mobile phones.