Indian operator Aircel bagged the ‘Business Delivery Innovation’ award at the Global Telecoms Business Awards held in London. The award was in recognition for Aircel deploying a Oracle Communications Order and Service Management 7.0 solution that helped the operator process all orders and deliver products and services to customers on time, as well as eliminate revenue loss resulting from failed customer billing.

The solution is also integrated with Oracle’s Siebel CRM, billing systems, and service fulfillment systems, to ensure that Aircel has unified order capture systems across web, retail, partner, customer care, and social media channels.

“We are delighted to receive this award. Our customers are extremely important to us and Oracle Communications’ technology has ensured that not only can we bill them effectively and accurately but we deliver them with their desired products and services on time. Oracle Communications supports the way we engage with and serve our customers and we look forward to continuing our relationship with them as we increase our customer base to 50 million by the end of 2010,” said Ravinder Jain, Chief Information Officer, Aircel.

“It’s great to see Aircel being awarded the ‘Business Delivery Innovation’ award as a result of Oracle Communications Order and Service Management 7.0. This is an area many operators overlook when seeking to reduce costs and meet their service level agreements, and we look forward to continuing our work with Aircel to see how else we can support their business moving forward,” said Gordon Rawling, Senior Marketing Director, Oracle Communications.