Bharti Airtel will be offering free access to social networking site Facebook for its 130 million subscribers. The offer is valid for 2 months and enables Airtel subscribers to have access via WAP portal m.facebook.com.
Airtel subscribers will be able to post status updates, comment and write on walls, message others, and also be able to view or upload photos.
Existing mobile internet subscribers of Airtel can immediately avail the free service. For new users they need to send SMS FACEBOOK to 54321.
The offer is valid for July and August, 2010.
Announcing the same, Mr. Shireesh Joshi, Chief Marketing Officer- Mobile Services, Bharti Airtel, “We are pleased to bring an industry-leading offer to our 130 million plus customers by announcing this long-term partnership with Facebook - the popular social media service. Our mobile customers will also be the first in the world to enjoy Facebook on their Airtel mobile in five vernacular languages. All of this reiterates our commitment to customers to offer the best value-for-money services that enable their lifestyles.” He added, “As India’s leading telco, Bharti Airtel has always stood for technological innovation and personalised customer experience, and this is one of many innovations coming from us.”
“Working closely with Bharti Airtel is a great opportunity to bring our full mobile experience to their 130 million customers across India,” said Henri Moissinac, Head of Mobile Business, Facebook. “Today, more than 100 million Facebook users around the world access the site through their mobile devices. As mobile connectivity in India continues to grow, Airtel’s free offering of our full mobile site enables millions of people - whether they’re currently using Facebook or setting up their profiles for the first time - to connect with their Facebook friends wherever they are.” |