Bharti Airtel which launched its App Store in the month of February this year, has recorded 13 million downloads within four months at the rate of 1.2 download each second.

Bharti has enhanced its content in the App Store to total over 71,000 which the operator says is the highest in India. Moreover the App Store now supports 780 devices as compared to 550 devices at the time of launch. The content is divided into 25 categories that include social networking, games, business, news, sports, health, education and travel.

Announcing this, Atul Bindal, President-Mobile Services, Bharti Airtel said, “Four months since it opened - Airtel App Central continues its triumphant march, transforming into Smartphones the basic devices of an increasing number of Airtel mobile customers across the country. Airtel customers have identified our Easy Single-Click Purchase Mechanism as the most popular aspect of the Store.” He added, “With over 32% of downloads paid for, App Central is also emerging as the preferred destination for existing and upcoming developers in India and the world over.”