The Mobile Marketing Association (MMA) announced the appointment of Marco Lopes as the new Managing Director for the Latin American market.

The Latin American operations of MMA is one of the four business established this year as part of the industry body’s aim to cater to each world region.

“The MMA has played a key role in fostering the LATAM region’s mobile marketing ecosystem, including identifying emerging opportunities, creating industry-standard best practices and protecting the consumer experience,” Lopes said. “I’m honored by the opportunity to lead the MMA’s initiatives in the region.”

Lopes is a managing partner at Innovideas, a consulting and business development firm focused on innovation, interactive marketing and technology that develops marketing programs for premium brands in Brazil. Before Innovideas, Lopes was Chief Marketing Officer for TIM Brasil, where he was responsible for developing and implementing marketing strategies for the consumer and corporate segments, and new products and services. At TIM Brasil, Lopes also led the strategic repositioning from a mobile operator to a convergent communications company, with key launches such as 3G HSPA services and TIM fixo.

Lopes has bachelor’s degrees in business and engineering, and a post-graduate degree in business and marketing from ESPM, Sao Paulo. He is also a graduate of Wharton Business School's AMP and completed specialization courses in strategy at INSEAD-France and Telecom Management from Thunderbird-USA.