Handset major, Nokia announced the launch of a new ‘Easy EMI’ scheme enabling customers to purchase its handsets in three equal monthly installments at 0% interest.

Handsets priced in the range of Rs.7,000 to Rs.35,000 will be covered under the offer. The scheme will be available through over 176 Nokia Priority Partners (NPPs) across eight cities Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Chennai, Ahmadabad and Chandigarh.

For the new initiative, Nokia has tied up with Citibank, HDFC Bank, Standard Chartered and ICICI Bank for the Easy EMI scheme and the offer will be available to consumers with credit cards (only) from any of these four banks.

Shankar Subramanian, Head Retail, Nokia India says, “Mobile customers today are far more evolved in their aspiration, expectation and usage of a mobile handset. This trend is visible across segments from entry to the high end. Our insight shows that many customers don’t end up buying their preferred handset model as it tends to be marginally above their pre decided budget, making upfront payment difficult. Our easy EMI scheme at 0% interest addresses that challenge and will allow customers to actually buy the handset they desire.”

Service charges for the Easy EMI scheme will be borne by Nokia and the customer or the NPPs will bear zero cost on the EMI transaction. All NPPs across eight cities will have Point of Sale (POS) terminals from all the four partner banks allowing customers the choice of making the transaction with a credit card from any of the four banks.