Argentina-based telecom operator Telecom Personal which is a subsidiary of Telecom Argentina selected push email solution provider, Synchronica’s Mobile Gateway middleware.

Post deployment of the solution, the operator will be able to offer to its 15 million subscribers, push email and synchronization services without needing to upgrade or replace their existing mobile handsets.

The service is provided on an unlimited basis at a flat monthly rate of ARS 9 (USD 2.3).

Ignacio Nores, Telecom Personal's Marketing Director, comments, "Personal E-M@il is strategically very important to Telecom Personal. From the beginning, we were resolute that the service must be user-friendly, clientless, and accommodate the circumstances of each of our customers, regardless of the type of handset they own. Synchronica Mobile Gateway ticks all of these boxes and is proving itself to be an innovative and valuable addition to our portfolio of value-added services."

Carsten Brinkschulte, CEO of Synchronica, adds, "The launch of Personal E-M@il provides a strong endorsement of Synchronica's emerging market focus. Synchronica Mobile Gateway allows Telecom Personal to offer an affordable, and more importantly, accessible mobile email solution to the country's mass market."