Idea Cellular launched a new offer for its 6 million subscribers in the Southern state of Kerala on the eve of Onam festival. The operator’s contest named ‘Onam i20 Challenge’ will offer subscribers a chance to win a i20 car. Other prizes on offer include gold as well as gift vouchers.

Interested subscribers can participate in the contest by dialing *333# charged at Rs.5 daily. Subsequently the participants have to answer 5 questions via SMS with every correct answer commanding points.

Participants with maximum points will be declared winners of the contest.

Launching the offer, Mr. B. Ramakrishna, Chief Operating Officer - Kerala, IDEA Cellular said, “Onam is the most auspicious occasion for the people of Kerala. We offer our good wishes to our over 60 lakh customers on this occasion, through an exciting offer which will add more colour to their Onam celebration. We are confident that the new offer will connect more people to the Idea network and give them a chance to win mega prizes, this season”.

The offer will be valid till October 3, 2010.