Bharti airtel, India’s leading global telecommunications company, released the findings of airtel Mobitude 2010, its annual survey to map onto mobile phone usage trends across the country. Based on a detailed analysis of data capturing all downloaded content by airtel mobile users in 2010, this survey is compiled at the end of every calendar year – thus bringing out the India’s preferences and favorites across various categories.

Atul Bindal, President – Mobile Services, Bharti airtel said, “Today, people across India are  increasingly relying on the mobile platform as their  source of entertainment and information from  songs, videos, wallpapers to applications. The findings of airtel Mobitude 2010 are a true manifestation of what appeals to the Indian masses. As the country’s largest mobile services provider – we are proud to be a leading an industry connecting millions, bringing alive airtel’s brand proposition of ‘closer to what you love’ for our customers”

According to airtel Mobitude 2010, 90 billion SMSes were exchanged in India on airtel last year. Interestingly, the maximum number of SMSes exchanged was recorded at 12 billion on the occasion of Diwali (see A). Diwali thus turned out to be India’s most celebrated occasion, beating last year’s winner – the New Year.

In the entertainment space songs from Bollywood movie ‘Dabaang’ were on the top of the Indian mobile charts with “Munni Badnaam Hui” and “Tere Mast Mast Do Nain” at number one and two (see B) in the full songs downloaded category.

In Bollywood segments, airtel Mobitude 2010 concluded that Katrina Kaif and Salman Khan ruled in the categories of images downloaded (see C and D). Despite several new entrants in the Bollywood world – Deepika Padukone and Ranbir Kapoor were the only new comers to feature among the top 5 categories. Amongst sportstars (Male) – Sachin Tendulkar was clearly India’s favourite, followed by Indian cricket team captain M.S.Dhoni (see E). In the sportstars (Female) Sania Mirza maintained the number one position closely followed by international stars (see F). According to the survey, 25 million images and wallpapers were downloaded by airtel mobile users in the last one year.