TATA DOCOMO introduced two special vouchers especially designed for the Cricket world Cup 2011 namely “57 Not Out” and “103 Not Out” vouchers. The recharge voucher offers Vas cricket content which includes games, goodies, alerts and trivia and bundled talktime.

“When you think of cricket, it’s all about fun, passion, excitement, celebration and winning. 57 and 103 Not Out are precisely that. The innovative offering of Cricket related VAS along with bundled talktime adds that element around the most awaited cricket extravaganza. These are the first ever recharge vouchers available to cricket lovers and enables unparalleled experience. We wish to empower our subscribers to be tuned in with what’s happening on the ground, and the integrated combination of SMS Alerts, Call Me Tunes, MySong, Dive-In and IVR will keep our audiences engaged in the cricket carnival like never before. With these recharge vouchers, subscribers in fact are going to remain Not Out as far as the Cricket World Cup goes,” said, Rishi Mohan Malhotra, Head of Value-Added Services at TATA DOCOMO.

Both RCVs offer talk-time worth Rs 28 and Rs 51, respectively, which can be used to make voice calls and are valid for 30 days.

 With 57-Not Out & 103-Not Out, subscribers can dial 54321194, and enjoy 5 and 10 minutes free per match day, respectively. Both RCVs offer one-month free subscription to an IVR-based Voice Game called Guess Master which is about guessing the winner of the day’s toss, the match-winner, scores made in each innings and 6s and 4s scored in each innings. Subscribers can bid points on each guess and every correct answer will increase their chance to double their points. Post the World Cup, subscribers can redeem their total points for various gifts like Team India Jerseys, Shoes, I-Pods and LCD TVs.

Both RCVs also offer subscribers free subscription to the My Song service, wherein they can listen to live scores each time they call someone from their Tata DOCOMO number. Match scores will be played on match days whereas, on non-match days, subscribers’ chosen music will be played. Additionally, subscribers who opt for 103 Not Out Recharge Voucher will get free subscription to Call Me Tunes, so that callers can listen to live score updates instead of ring tones.