Forty-five percent people out of 1000 polled by a Microsoft-commissioned survey in the US feel they have little or no control over the personal information companies gather about them while they are browsing the Web or using online services, such as photo-sharing, travel or gaming.

According to the survey, four in 10 said they feel they totally or mostly understand how to protect their online privacy and an equal number of people (39 percent) said they are turning to friends and family, as well as company privacy statements, as their top source for privacy information.

The study reveals that third of those surveyed (32 percent) said they are paying attention to companies’ privacy reputations, track records and policies when choosing which websites to visit or services to use.

As part of the company’s longstanding commitment to privacy, Microsoft has created a new video series called “Privacy in Action” to highlight features that can help people better manage their personal information online.

“As online activities have become a valuable part of daily life, privacy is incredibly important. At Microsoft, we strive to help our customers manage their personal information online by providing easy-to-understand privacy policies, settings and guidance,” said Brendon Lynch, chief privacy officer, Microsoft. “We take seriously our responsibility to customers by investing in a comprehensive and dynamic privacy program that implements our policies and delivers privacy innovations to our customers.”

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