The newly launched GupShup mobile app on Monday launched a rich variety of icons for mobile users to creatively express themselves, such as sending wishes on Valentine’s Day and other festivals.

It said that the icons are striking, visually appealing and large sized, unlike icons found in most messengers.

The pack of icons released is in addition to a diverse set of icons pre-loaded in the app reflecting popular themes such as sports, foods, movies, culture, religion, regional content and more. Additionally, users also have access to a continually growing online library of icons. Even better, unlike other messengers, GupShup enables users to upload their own emoticons, enabling them to express themselves in uniquely personal ways. In fact, the icons released today include a few that were submitted by GupShup users.

GupShup Messenger app bridges smart-phones and feature-phones – enabling users to reach every mobile device. The app combines public and private messaging in one place – enabling users to reach every friend and follower. Smart-phone users send / receive messages using the data channel, while feature-phone users send / receive messages using SMS. If the message recipient does not have the app, GupShup will deliver a text message to them free of cost. In a way, that's unlimited, free text messages bundled into the app – the app user need not buy an SMS plan. The GupShup app works on Android, iOS, Blackberry and Nokia S40 platforms.

“While every messaging app includes emoticons, most users get tired of them very quickly. By enabling users to submit their own, GupShup takes personalization and expression to a whole new level” said Beerud Sheth, Co-founder & CEO of GupShup Technologies. He added, “GupShup redefines what it means to have a heart-to-heart conversation”.

Anyone can use custom icons to personalize the app for their requirements. Consumers can create icons to reflect themes from their school, college, club or community. Businesses can create icons to represent their brands and products. Even governmental and non-governmental organizations can use it to represent key themes. Icons enable mobile users to playfully engage with these themes and share repeatedly with their friends.

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