After establishing themselves as leading Android phone manufacturers, Lava and Karbonn will enter in Windows platform with the launch of low budget windows smartphone in Indian market.
Karbonn’s Windows phones will be in the price range of Rs 6,000-12,000. Lava’s price starts from Rs 6,500.
“We will come out with four devices with Windows-based operating systems by the end of May or starting June in the price range of 6,000-12,000,” Karbonn Managing Director Pradeep Jain told PTI.
“A series of Windows-based phones will be launched under the Lava brand by July. These will be priced in the range of Rs 6,500-8,500,” said Lava International CEO and MD Hari Om Rai. “We expect the Windows-based phones to represent 8-10 percent of the volume of Lava smartphones starting July-August.”
He said the phones will be based on Qualcomm Snapdragon 200 processors and feature the Windows 8 platform.
For Xolo brand of phones, the expected timeline of launch is the coming quarter.
“We at Xolo believe that Windows OS has certain goodness to offer for a certain market segment and it will help us reach a desired 15 percent share of the smartphone market by end 2014,” a Xolo spokesperson told PTI.
Last month, at the Mobile World Congress Microsoft had announced that it would be working with nine new Windows phone partners, including Foxconn, Gionee, JSR, Karbonn, Lava (Xolo), Lenovo, LG, Longcheer and ZTE. HTC, Huawei, Nokia and Samsung are already making Windows-based devices. |